Milwaukee Magazine Home & Design Awards Finalist

We’re thrilled to announce we are finalists in the Milwaukee Magazine Home and Design Awards! The reception for the event is being held later this month.

In Good Company is a finalist for the following categories: Bedroom Decor, Full Bath, Large Contemporary, and Custom Home.

Milwaukee Magazine is proud to announce the finalists for its 2024 Home & Design Awards. More than 180 projects were submitted in 21 categories, including Décor, Bathroom, Kitchen, Do-it-Yourself, Landscaping, and Architecture and New Construction.

Winners will be announced at the Home & Design Awards event, presented by Zuern Building Products & Design Center and Marvin, on Sept. 26 from 4-7 p.m. at the Milwaukee Athletic Club.

Attendees can enjoy appetizers and drinks during the cocktail hour while networking with Milwaukee’s design community. This year’s awards presentation features guest speaker Michael Kimmelman, architecture critic for The New York Times. 

Learn more about the event, and buy tickets, at milwaukeemag.com/hdawards.

Check out our nominated work below:

HGTV Designer of the Year Nomination

We’ve recently been nominated for the HGTV Designer of the Year Award! We couldn’t be more thrilled to be considered. Our Waterside Retreat project is the featured in the award nominations. Take a peek at the project and our design process below. Also, be sure to vote too! Follow this link and select “Waterside Retreats” from the “Vote Now” tab. Our project is “Century Old, Tudor-Style Wisconsin Lake Home.”

THE DESIGN INTENT – A PERFECT BLEND OF OLD AND NEW

The history of an approximately 13-acre property on one of Southeastern Wisconsin’s most sought-after lakes sparked the interest of this lake country family. They fell in love with the idea of reimagining the almost 100-year- old Tudor-style home, root cellar, and lakeside icehouse that once proudly stood on this land. The homeowners challenged the design team to maintain the historical feel of the property while layering it with modern influences to suit their true architectural style. They wanted “a perfect blend of old and new.”

THE TEAM - CREATIVE COLLABORATION

The architect for the project was introduced to the homeowners by designer Brienna Wagner of In Good Company and specifically chosen for his strong understanding of classic Tudor architecture and passion for modern design. Steve Wollersheim, the owner of HOM Dezign, took this project head on and worked closely with the homeowner and Wagner to purposely perch the home along the almost five-hundred-foot shoreline.

THE SCOPE & PROJECT HIGHLIGHTS – DETAILS MATTER

Creating the perfect blend of old and new in this almost 9,500 square-foot, five-bedroom home required a thoughtful balancing act. Before getting started on the plans, the homeowners, Wollersheim and Wagner walked through the existing house as a source of inspiration. This allowed the team to include original features, such as the fire extinguishing system and the decorative carved accents from the home’s exterior.

The architecture for the new home reinforces traditional styling such as massive stone chimneys, casement windows, a slightly asymmetrical exterior layout, heavy wood beams, and rooms defined by custom paneling. Arches and ceilings with intricate plasterwork by artistians from Meraki Finishes, add to the true Tudor

appeal. The exterior features a contemporary pattern of half-timbering, along with reclaimed siding, solid wood brackets, and custom-fabricated exterior lanterns from St. James Lighting. Exploring furnishings with contemporary flair created a wonderful opportunity for layering and creativity. Specialty items, such as the Ribbon Chair from Pierre Paulin and the Vladamir Kagan chaise in the primary suite add a special modern twist. Many of the vintage pieces throughout the home were owned by the homeowner’s grandmother or sourced from Harbour Honestgoods.

“I live for design challenges like this home, creating the perfect blend of old and new. The homeowner’s passion for this project provided a great source of inspiration as we created luxurious layers of textures, colors, and materials. Every detail was carefully curated yet each space exudes a simplistic and effortless beauty.”

—Brienna Wagner

CREDITS:
Preliminary illustrations by Matthew Kerr of M Kerr Designs and Wagner brought the design concept to life for the homeowners.

The property also hosts an expansive outdoor entertaining space with a pergola, a carriage house (inspired by the original building in the same location), and a boathouse at the water’s edge, constructed by Northgreen Builders of Cedarburg, WI.

Material selections, furnishings, and styling by Brienna Wagner | In Good Company (Oconomowoc, WI)

Architecture by Steve Wollersheim | HOM Dezign (Elm Grove, WI)

Illustration by Matthew Kerr | Kerr Designs (Milwaukee, WI)

Tile Design & Sourcing by Nancy Lehman | Bella Tile (Delafield, WI)

Vintage finds by Harbour Honest Goods (Oconomowoc, WI)

Custom wall plastering by Meraki Finishes (Waukesha, WI)

View the full gallery here

Buy better for your home and for humanity

Garage sales, antique stores, Craigslist, Facebook Marketplace…all of these options support the old adage, “one man's trash is another man's treasure.” I recently participated in the virtual garage sale that is Facebook Marketplace. For me, it has been a useful tool over the years. I have connected with old friends because of something I was selling. In another case, I made some kid’s day by passing along something my son once loved but had outgrown. New or pre-loved, there are plenty of things to shop for—and guaranteed there are a few treasures out there.

Buyer beware, some great finds come at a cost. And while Facebook provides a welcome mat for all comments, it seems some participants may need a Furniture 101 lesson.

To set the Facebook scene, I posted some higher-end designer chairs on Marketplace—which resulted in quite the commentary:

"Is this a joke?" 

"I would never spend that much on something!" 

"I can find it online cheaper."

"Too expensive!"

To say this struck a chord with me would be an understatement. I have spent almost 20 years designing and sourcing products from around the world. One of the largest issues I have with all the criticism is that the comments come from a place of being largely uninformed. 

Then I read a New York Times article – ‘Fast Furniture’ Is Cheap. And Americans are Throwing It in the Trash. This reinforced my desire to educate people on why and how to buy better—even demanding that people get informed. We need to change our perspective and our behavior.

As someone who has spent her entire career in the design and development of furniture, both internationally and domestically, I believe there are some lessons that need to be shared about the furniture world. This is not a joke—this is reality—are you ready?

1.     Materials matter. A piece of quality furniture can truly last a lifetime. I have seen it firsthand at clients' homes—nice pieces of furniture from reputable companies that are in their second generation. Often times in these cases, all we are doing is changing out the fabric, so it evolves with the homeowner's new style.

So, for those who say they can find the same piece of furniture cheaper, take a closer look. Read the labels of what you're buying. Do you know what rubberwood, Malaysian oak, particleboard, or fiberboard is? Do you know where it comes from? Do you know how it's made? Is it even wood? What is the quality?

These are all good questions that discerning consumers should ask themselves—which brings me to my next point.

2.     Made where? Many people complain about foreign products and labels like Made in China or Made in Vietnam, and say, “you should buy American.” But they do not want to actually buy American-made products. Why not? Because they are typically more expensive. In the United States, we have higher standards to abide by. We need to pay living wages and have healthy working conditions for U.S. workers. There are also more stringent environmental restrictions (as there should be) to create products. And in many cases, the restrictions need to get even tougher if we really want to make a difference.

Who pays for all of these things to happen? Well, you the consumer, do. Whether buying foreign or domestically, the answer is the consumer. If you are unhappy with an overseas product, then put your money where your mouth is and buy only American products. That means you have to accept the price difference.

Perhaps we might decide we can move away from being the largest consumer society—we could buy less but buy better.

This brings me to my third point.

3.     Quality vs. Cost. Finding a quality product does not often coincide with being inexpensive. The fact is—higher quality products cost more. That's a pretty simple statement but often and easily forgotten by buyers. There are many factors that go into pricing a piece of furniture. You are paying for someone to design it, develop it, test it, build it, warehouse it, sell it, ship and deliver it.

Shipping costs are a particular challenge. It is expensive to ship things over the ocean. Think about how many individuals have touched that piece before it makes its way to you. Over land and sea, the products sometimes endure quite the journey. There are things that must be done to be able to ship products. Things like fumigation for critters and bugs that live in shipping containers.

There is also the challenge of receiving furniture in which assembly is required. If the product hasn’t been handled properly this can potentially compromise the quality. Have you ever started putting together a bed frame or a bookcase and the nail holes just don’t line up? Or you are missing a bracket or piece of hardware? Time is valuable in this busy world and spending hours on a customer service hotline trying to explain the problem and find a resolution is my idea of punishment. I paid for a product I expect to work. Why doesn’t it work?

Perhaps we as a country can begin to finally refocus on buying less and buying better. Who is it better for? It is better for you, me and the greater community. So, my final points for your consideration are—

4.     Service. What if you have an issue with the piece of furniture you buy from an online resource? Are they willing to troubleshoot the problem and send a service tech out to look at the issue? Often times no help is available with lower-cost items.

Also, if you haven’t noticed already, returns are getting more difficult. The window for returns has narrowed during the pandemic and retailers are no longer willing to do easy returns or repairs as it is expensive and logistically challenging. With furniture of greater quality, there tend to be local and regional service techs available to come to your home to fix an issue you might have with a cushion or a table leg. There is a certain level of customer service that comes with spending more—the higher cost yields greater value in multiple ways.

5.     It takes people. The product is all about the people who make it happen. There are benefits and challenges to working with all kinds of people and companies all over the world. I have been in factories and designed and developed products with amazingly talented, kind and generous people. I have created jobs overseas that in turn also gave people jobs back home. I have seen my products still standing in stores today, and there are other products I'm sure are long gone in a landfill. I have seen the destructive environmental challenges that factories face by trying to fill the strong appetite for fast fashion when it comes to product development.

We are one, global, human family, and now is the opportunity for each of us to decide—what type of consumer do you want to be?

Be good. always ;)

Bri

Should I Remodel or Sell My Home?

Remodel or Sell? Maybe you are tired of being in your home and need a change of scenery. Perhaps you see the potential in your kitchen and with some modifications it could be the place you always dreamed it to be! This crazy pandemic has brought all those questions to the forefront for many us (myself included).

Now that we have been on a steady diet of HGTV, that age old questions for so many has been “Is it time to remodel or move on?” That is certainly a tough question to answer and I always try my best to be unbiased. Of course I see the potential in each and every space but I want to be honest with clients if I truly feel it’s time to move on.

Here is a quick list of questions to ask yourself:

• Does your current home have enough of what you need?

• If you move, will you find something that fits most /all of your criteria?

• Is the land or neighborhood itself unique and desirable?

• If you do a project will you recoup your investment?

The best advice I can give anyone is to go old school! Pro & con lists are a great way to put all of your thoughts out there in a concrete way. Seeking out the advice of a design/remodel professional and asking their opinion can also be super helpful. Consulting with local real estate agents is another great way to get a temperature for the market. Before you decide to take a hammer to that one ugly wall that’s driving you crazy, let’s chat about it and come up with a plan. We are here to help you make good decisions when it comes to your home.

Collaboration is Key

Collaboration has been essential in my creative career. It is something I love to do and admittedly it is not always easy. Part of that is knowing your own strengths and weaknesses and finding people who trust and appreciate what you bring to the table.

I have quite a few design projects under my belt but honestly there is always something new to learn. I am not afraid to hire the best people to get the job done right. I am no HVAC specialist, so I hire teams that I know and trust who will help me place those new systems so they are functional and visually appealing. I know my way around the paint store, but I trust that my crew knows best how to strip those wood beams and make them look like new. Sometimes we agree and other times…we negotiate. At the end of the day it’s all about bringing a project to life for the homeowner.

Whether you decide to go it alone and DIY your home reno or hire people to do bits and pieces- know your strengths and weaknesses. We all have limitations and there is no fault in admitting that. Everyone has special gifts and talents. We don’t need to go things alone- remember…we all need each other!